12/12/12

Think Big

When we had the idea to commemorate 12/12/12 with a national conversation on board diversity there was only one thing to do, jump in with both feet. Our 1 1/2 year old campaign was doing well, but it was hardly the national phenomenon we know it will become. Our outreach strategy, forming 2020 Chapters in cities across the US, had not yet been realized. How to pull off a national event without budget or infrastructure? Think big.
 
We had organized the first 2020 Chapter in New Orleans early in the campaign. In 2012 we added two chapters, in Boston and New York. Each chapter, made up of volunteers committed to the 2020 mission, was charged with organizing an event. But three events could hardly be described as a national effort. In the end New Orleans held one, Boston held two and New York, the city that never sleeps, held four. Then there were seven.
 
We talked to everyone we knew: 2020 sponsors, affiliates, our board of leaders, colleges and universities and colleagues in like-minded organizations. We worked with Women on Line to help with our social media strategy and with YPO/WIN's event consultant, Kelly Kelly to help us with outreach. Breanna Bakke our Assistant Director became a whiz at EventBrite. Our friends at ION, Catalyst, the 30% Coalition and 85 Broads helped.
 
In July we had 15 events on the calendar. By the September there were 20. We signed on our 27th event last week, at the Leeds School of Business, University of Boulder. And on 12/12/12 we learned that Dassault Systemes, in Waltham, MA was holding an event for their women employees. Now there were 28.
 

Hold the Date: 12/12/12

The buzz is building. We'll be holding our first national conversation on diversity in the boardroom on December 12, 2012 at noon. Events will be held in restaurants, ballrooms, college campuses, office lunchrooms and kitchen tables across the US, engaging thousands of people in a united call for action to put more women on US company boards.
 
We already have 20 events are planned: in Boston, Denver, Houston, Los Angeles, Louisville, Miami, New Orleans, New York, Phoenix and San Francisco, organized by 2020 Steering Committees, Affiliates and supporters. New events are being added every week. Check the 12/12/12 section of the website for updates.
 
Anyone can hold a 12/12/12 event - they can be large forums for a hundred or more people, or intimate gatherings around your kitchen table. The structure is up to the organizer, but each event will have some common elements: our new 2020 Video which will make its debut at our 12/12/12 events nationwide and a brief presentation of our latest 2020 Index, which will be released later this month. At each event there will be a designated Tweeter, so we will have consistent tweeting throughout the day, as the events move from the East, to the Mid-West and to the West.
 
If you're interested in hosting a 12/12/12 event download our Organizer's Toolkit on our website. The tool kit will walk you through the basics of organizing your event, choosing a venue, engaging sponsors, and promoting the event on social media.
 
Don't want to organize one, but want to attend? Look for the list of events on our website.

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