Elizabeth Nelson

Launching an IPO? Follow Zendesk's lead.

Zendesk, a leader in providing cloud software for better customer service, announced that it would be appointing three new members to its board of directors, all of whom are women. Caryn Marooney, Vice President of technology communications at Facebook; Elizabeth "Betsey" Nelson, former chief financial officer of Macromedia; and Michelle Wilson, former Amazon.com General Counsel. Zendesk's board now stands at 4-3, men to women. With companies like Twitter and Facebook taking so much heat for not having any women on their board, Zendesk's seemingly unprovoked decision sets a new precedent, giving hope for the future of corporate board diversity.
In a separate declaration, Zendesk stated that they have reached 40,000 customers, now serving over 300 million people worldwide--giving all the more reason to expect that the company is headed toward an IPO.
Whether influenced by the desire to go public, or genuinely falling in line with corporate board diversity, Zendesk has put its full faith behind its new board members: "Caryn, Betsey and Michelle know what it takes to turn growing companies into some of the most respected brands in the world," said Mikkel Svane, Zendesk founder and CEO. "Their talents will help us share our vision for bringing companies and customers closer together with even more people around the world."
Other companies getting ready to launch IPOs can learn from Zendesk's example. In an earlier blog post, we called for a checklist for companies about to go public. If you missed it, you'll find it here.

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