Last week we mailed out 304 congratulatory certificates to CEOs of winning "W" companies - public and private companies whose boards are comprised of 20% or more women. We want these senior executives to know that the public applauds their board diversity policies and pays attention to the issue. We also emailed the PR and IR executives at the companies to apprise them of the honor. The names of the companies can be found on 2020wob.com in our "W" company database.
The 2020 database is the cornerstone of our campaign. The database includes companies on the Fortune 500; ION's 2011 report of companies in 14 U.S. regions; and private and other companies that self-report. In September we will have concluded our research on the 2010 Fortune 1000, which will be our benchmark for the duration of 2020 Women on Boards campaign. Look for the launch of the 2020 Index this fall.
Why are we doing this? Peter Drucker said, "What gets measured gets changed." When it comes to board diversity, he was only half right. Lots of organizations have measured the number of women who serve on the boards of public companies, but the number has been stuck at 11% for years, according to ION. The 2020 Women on Boards campaign takes the initiative a step further. Through our grassroots efforts we are contacting these companies and letting them know that people care about board diversity. This outreach is especially important as we begin to track the zero "Z" companies that may change their policies because of public pressure. We'll be publishing that list in January 2012.